This is a Virtual Assistant case study and interview with Nikki Ince. Nikki is the owner of Willow Social, a Virtual Assistant company based in Essex. She initially only provided onsite admin support to local businesses but went fully virtual in 2013 and now provides social media support to small businesses and entrepreneurs. This is her VA story.

This is a VA case study and interview with Becky Considine. After years of high-level admin experience and work as a PA and EA within the NHS, Becky decided to re-evaluate her career after having her second daughter. She runs her VA business from Oxford, England and launched OXVAS (Oxford Virtual Assistant Service) at the end of 2013.

Currently residing in Devon with her husband and seven-year-old daughter, Joanne launched her business Joanne Manville Virtual Assistance, in October 2015 and rebranded as The Indispensary in 2024. Outside of the office, Joanne enjoys walking on the moors and is also a trustee of the Exeter Districts Scouts.

This is a Virtual Assistant case study and interview with Tom Lingard. Based in Birmingham, Tom set up his VA business, The Remote Assistant, in August 2020 and specialises in creative projects. Outside of the office, Tom enjoys exploring the wonderful sights and scenes of the UK and also loves travelling around the world as a digital nomad.

This is a Virtual Assistant case study and interview with Anastasia Olson. Anastasia lives in a suburb of Vancouver, British Columbia, Canada and set up her VA company offering business support services in 2016. This is the story of how she got started, who she works with and whether she would do anything differently if she had to start again.

This is a Virtual Assistant case study and interview with Sarah Szekir-Papasavva. Sarah set up her award-winning business, Apt Virtual Assistance (AptVA), in 2018 and provides small business owners with high-quality administrative and creative support. Originally from Brazil, Sarah currently lives in London with her husband and young daughter.

This is a Virtual Assistant case study and interview with Toks Coyle (née Adebanjo) from TAVA Services. Winner and runner-up of a number of VA awards, Toks lives with her husband in East Lothian, Scotland and set up her business in the Autumn of 2016 after struggling to find a career path she was truly passionate about.

This is a Virtual Assistant case study and interview with Michelle Dowsett from Discovery PA Solutions. Specialising in providing a bespoke personal service, Michelle lives with her family in Kent in the UK and set up her VA business in August 2018 so she could ditch her long commute and spend more time with her children.

This is a Virtual Assistant case study and interview with Amy Richards who trades under her own name of Amy Richards VA. With a background in the teaching profession, Amy now specialises in providing techie services to coaches and solopreneurs. She has been working as a VA since February 2015 and lives with her wife in Cardiff, Wales.

This is a Virtual Assistant case study and interview with Charlotte Souber – known to her friends as Soubs. She lives in New Haw in Surrey with her young son and partner and set up her Virtual Assistant business Hour 25 in September 2016. Charlotte has recently taken on four employees and gone from a solo operation to a VA agency.