I frequently see members of the Handbookers Facebook group say they struggle to find work despite posting regularly on social media. But posting random content without knowing what to say, where to say it and who to say it to is about as effective as shouting out the window. To get clients, Virtual Assistants need a solid marketing strategy.
Like a handshake, a business card can say a lot about you as well as the type of business you operate. Because it’s often the first point of contact for potential clients and therefore needs to create the right impression, I’ve put together a list of the most common mistakes I’ve seen when creating cards so you don’t unwittingly make them.
So, you’re in the process of setting up your Virtual Assistant business but now you’re stuck on the part where you have to decide what to call yourself. Yeah, we’ve all been there and that’s because it’s a really hard decision to make! There are actually a few routes you could go down, so let’s look at these in more detail.
Once you’ve decided what to call your Virtual Assistant business, you may want to design a logo. On one hand, your logo is just a formality so you can launch your business, and on the other, it represents who you are, what you stand for and will also be on all your marketing materials. Plus, if you get it wrong it could be a complete headache to redesign later!
